COURSE UNIT TITLE

: APPLIED ENTREPRENEURSHIP

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FBS 4003 APPLIED ENTREPRENEURSHIP ELECTIVE 1 2 0 4

Offered By

Film Design and Screenwriting

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MURTAZA TALHA ALTINKAYA

Offered to

Carpet - Rugs and Old Fabric Patterns
Sound Editing and Cinematography
Play Writing - Dramaturgy
Performance Arts
Accessory Design
Carpet, Rug and Traditional Fabric Designs
Textile Design
Stage Design
Animation Film Design and Directing
Ceramic and Glass Design
Music Sciences
Film Design and Directing
Musicology
Art of Illumination
Film Design and Directing
Illustration and Printmaking
Accessory Design
Sculpture
Photography
Fashion Apparel Design
Tile Design and Restoration
Art of Calligraphy
Painting
Cartoon Film and Animation
Textile Design
Ancient Turkish Calligraphy
Textile and Fashion Design
Film Design and Screenwriting
Restorations of Ancient Tile
Graphic Design
Film Design and Screenwriting
Ceramic and Glass
Dramatic Writing and Dramaturgy
Music Technology
Graphic Arts

Course Objective

To enable students to recognize the concept of entrepreneurship and to transform the business idea into an income-generating business plan.

Learning Outcomes of the Course Unit

1   Learning Entrepreneurship Concept
2   Ability to Prepare a Business Plan
3   To be able to solve the relation between innovation and entrepreneurship
4   Having an idea about the management and institutionalization of businesses and enterprises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction, Meeting and Course Plan
2 Introduction to Entrepreneurship
3 Entrepreneurship Economics
4 Types of Entrepreneurship
5 Entrepreneurship and Opportunities: Idea Generation, Business Plan
6 Lean Startup
7 Midterm Exam / Presentation
8 Business Model
9 Financing § Investment
10 Marketing for Startups
11 Entrepreneurship Stories
12 Presentations
13 Presentations
14 Presentations

Recomended or Required Reading

-Alexander Osterwalder, Yves Pigneur - Iş Modeli Üretimi, 2016
-Ertuğrul Belen, Girişimciliğin Altın Kuralları: 30 Uzmandan 300, Optimist 6. Basım, 2012
-Orhan Küçük, Girişimcilik ve Küçük Işletme Yönetimi, Seçkin Yayınları, 2017
-Eric Ries, Yalın Yeni Girişim, Özyeğin Üniversitesi Yayınları, 2012

Planned Learning Activities and Teaching Methods

None

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 ASG ASSIGNMENT
3 FCG FINAL COURSE GRADE PRJ * 0.60 + ASG * 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

None

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assistant Professor M. Talha ALTINKAYA
talhaaltinkaya@gmail.com

Office Hours

After the class

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 4 56
Group session 3 4 12
Student Presentations 1 2 2
Preparing assignments 1 5 5
Preparing presentations 1 5 5
Project Assignment 1 4 4
Project Final Presentation 1 4 4
TOTAL WORKLOAD (hours) 88

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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