COURSE UNIT TITLE

: CONTEMPORARY MANAGEMENT CASES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IBS 4490 CONTEMPORARY MANAGEMENT CASES ELECTIVE 3 0 0 5

Offered By

International Trade and Business (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR IBRAHIM HALIL KORKMAZ

Offered to

International Trade and Business (English)
International Business and Trade (English)

Course Objective

The aim of the course is to gain knowledge about the managerial processes, organizational structures and practices of successful businesses by examining ones that compete at a global level and attract attention with their success in today's conditions as good practice examples.

Learning Outcomes of the Course Unit

1   1.Understanding global international competition
2   2. Learning the processes of large-scale businesses
3   3.Understanding good management practices
4   4. Understanding application examples of theoretical knowledge regarding management
5   5. Learning contemporary applications of the management function

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 1. A case in contrast: Apple / Steve Jobs
2 2. Amazon: Booking on the internet
3 3. Changing ways of making cars: a case in contrast
4 4. Fordism in practice: ethics in action
5 5. Managing globally: Levi Strauss global competitive advantage
6 6. A management case: Brewing industry
7 7. A management case: Eastman Kodak
8 8. McDonald s Corporation in Emerging Markets
9 9. FED-EX: A brief history
10 10. Toys R Us & The Limited: Expanding Globally
11 11. Eastern European car companies
12 12. A management case: Carrefour
13 13. A management case: WalMart
14 14. Quest for a digital future

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 FCG FINAL COURSE GRADE MT * 0.40 + ASS * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

1. Attendance at least 70% of the course is mandatory.
2. Any attempt or act of plagiarism will result in disciplinary punishment.
3. Participation to the course and discussions is an important requirement..
4. Late arrivals to the class should be avoided.
5. All electronic equipment must be kept turned off during the lesson.

Contact Details for the Lecturer(s)

ibrahimhalil.korkmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 14 5 70
Final 2 2 4
TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.153
LO.2334344
LO.3345
LO.444
LO.553

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