COURSE UNIT TITLE

: CONTEMPORARY BUSINESS ISSUES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IBS 4491 CONTEMPORARY BUSINESS ISSUES ELECTIVE 3 0 0 5

Offered By

International Trade and Business (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR IBRAHIM HALIL KORKMAZ

Offered to

International Trade and Business (English)
International Business and Trade (English)

Course Objective

Global competition and technological change have primarily revealed the inadequacy of the internal business perspective and the necessity of new business management approaches based on the external environment of businesses. Based on this ongoing situation, the aim of the course is to help students equip themselves with versatile knowledge about strategic thinking and, as a result, current approaches and practices aimed at changing organizational structures, production environments, methods and management approaches in businesses, and to enable them to gain a different perspective. Current management approaches that are applied and can be applied in businesses in parallel with the increasing competitive conditions in the production and delivery of quality services for customer expectations in rapidly developing and changing industries will be examined.

Learning Outcomes of the Course Unit

1   1.Understanding the concept of competition from a current perspective
2   2. Ability to think strategically as required by current conditions
3   3. Recognizing modern organizational structures, production environments and methods
4   4. Understand the management approach in the light of today's needs
5   5. Gaining versatile knowledge about current business practices

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 1. The business enterprise in the international environment
2 2. Country focus: Spain
3 3. Case Study: Daewoo Group
4 4. Asian Financial Crisis
5 5. Country focus: Vietnam (Workers)
6 6. Country focus: Egypt (Balancing environment and economic agendas)
7 7. Country focus: China (Consumer boom takes off)
8 8. Case Study: The Indian cashew processing industry
9 9. Case Study: EasyJet and Ryanair (Low cost/No frills airlines)
10 10. Case Study: Disney Theme Parks
11 11. Case Study: IKEA in international markets
12 12. International Business Strategy: amazon.com
13 13. Case Study: HP
14 14. Country focus: Brazil

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Face to face

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 FCG FINAL COURSE GRADE MT * 0.40 + ASS * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

1. Attendance at least 70% of the course is mandatory.
2. Any attempt or act of plagiarism will result in disciplinary punishment.
3. Participation to the course and discussions is an important requirement..
4. Late arrivals to the class should be avoided.
5. All electronic equipment must be kept turned off during the lesson.

Contact Details for the Lecturer(s)

ibrahimhalil.korkmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 5 70
Final 2 2 4
TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1533
LO.2334444
LO.335
LO.4454
LO.553

CONTACT INFORMATION
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