COURSE UNIT TITLE

: DIGITALIZATION IN THE TOURISM SECTOR

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4032 DIGITALIZATION IN THE TOURISM SECTOR ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ADAN GÖK

Offered to

Tourism and Hotel Management
Tourism Management

Course Objective

The aim of the course is to enable students to be aware of the social and cultural effects of the digital transformation process, to recognize digital technologies, digital media and tools, and to come to a level where they can use them competently. At the end of the course, it is aimed to ensure that students dominate the use of digital media and tools, and to increase their awareness and questioning levels about these areas.

Learning Outcomes of the Course Unit

1   Knows concepts and terms related to digital culture, platforms and technologies.
2   Gains the ability to use digital platforms and digital media effectively and consciously.
3   Can produce basic content on digital platforms.
4   Gains the ability to distinguish risks and benefits related to content on digital platforms.
5   It exhibits ethical behaviors that include privacy, accuracy, intellectual property and access rights in digital environments.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 A Historical Overview of the Digital Transformation Process
2 Introduction to the Concept of Digital Literacy
3 Being Individual in Digital Environments
4 Understanding Digital Data
5 Accessing and Verifying Information
6 Social Networks
7 Mid-term Exam
8 Sharing Information
9 Sharing Information
10 Knowledge Generation (Presentation and Visual Preparation)
11 Knowledge Generation (Online Documents and Storage)
12 Collection of Information
13 Future Technologies
14 Digital Citizenship
15 Final Exam

Recomended or Required Reading

Sosyal Ağlar Tarihi, Buğra AYAN, Abaküs Kitap
Pazarlama ve Dijital Dönüşüm, Prof.Dr. Ayşen AKYÜZ, Alfa Yayınları

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1
2
3
4
5


Further Notes About Assessment Methods

None

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

It is obligatory to attend at least 70% of the clesses.
Plagiarism of any type will result in disciplinary action.
Students should give due importance to the reading list.
Students are expected to be involved in class discussions.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 15 15
Preparation for final exam 1 30 30
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.15
LO.25
LO.35
LO.45
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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