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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 3049 STRATEGIC MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BARIŞ KULEYIN

Offered to

Tourism and Hotel Management Tourism Management

Course Objective

The aim of this course is to provide information regarding the marketing philosophy of the business, situation and competition analysis, market measurement, competitive strategy and marketing mix decisions.

Learning Outcomes of the Course Unit

1   1. To be able to explain concepts related to marketing philosophy and marketing 2   2. To be able to make condition and competitive analysis 3   3. To be able to identify target market and create expansion strategies 4   4. To be able to examine the competitive strategies of enterprises 5   5. To be able to explain the components of the marketing mix

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing philosophy and marketing concepts 2 Approaches to marketing challenges 3 Philosophy of enterprises 4 Condition and Competitive Analysis, Markets and Consumer Behavior 5 Measurement of markets 6 Determination of the Target Market and Growth Strategies 7 Determination of the Target Market and Growth Strategies 8 Midterm Exam 9 Competition Strategies 10 Optimization of the Marketing mix components 11 Product Policies 12 Price Decisions 13 Decisions of placement and physical distribution 14 Promotion decisions 15 Final Exam 16 Final Exam

Recomended or Required Reading

Ahmet Hamdi Islamoğlu, Pazarlama Yönetimi : Stratejik Yaklaşım, Beta Yayıncılık, Istanbul, 2013.

Planned Learning Activities and Teaching Methods

The course is given in theory.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Assessments about theoretical information will be made with the written exam.

Language of Instruction

Turkish

Course Policies and Rules

It is compulsory to attend 70% of classes

Contact Details for the Lecturer(s)

0-232-7435988, ozge.adan@deu.edu.tr

Office Hours

Tuesday 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LO.2 5 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LO.3 5 1 4 1 1 1 4 1 1 1 1 1 1 1 1 1 LO.4 5 1 1 5 5 1 1 1 1 1 1 1 1 1 1 1 LO.5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1