COURSE UNIT TITLE

: LETTERING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRB 3055 LETTERING ELECTIVE 2 2 0 6

Offered By

Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic Arts
Illustration and Printmaking
Graphic Design

Course Objective

The course aims to create visuals with original calligraphic and typographic texts based on types. It aims to create studies on different media so that these typographic original and unique images can be used in other graphic applications. It is aimed to structure the projects of the studies to be carried out in this direction by the students. Students are released in terms of method, material and presentation.

Learning Outcomes of the Course Unit

1   To be able to combine the knowledge and skills gained through calligraphy and typography with new methods and use them creatively in design management
2   To be able to have knowledge of software and materials and to be able to associate this knowledge with the right field
3   Being able to present projects in an unexpected and creative way
4   Accessing free expression beyond basic design principles

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Week 1: Meeting and sharing information about the course content, processing and materials used in the course.
2 Week 2: What is Lettering What is calligraphy Study and discussion on examples. Research topics are given.
3 Week 3: Evaluations are made on the visual and literary material obtained from the researches. Material information is given.
4 Week 4: Exercise work begins.
5 Week 5: The texts are chosen while continuing the exercises. Work begins on the selected text.
6 Week 6: While continuing to work on the selected text, the layout and font selection is considered. Similar work samples are collected and examined.
7 Week 7: Text arrangement is finalized by paying attention to the layout and font harmony.
8 Week 8: Calligraphy work is finalized and evaluated.
9 Week 9: A concept is chosen for the lettering work. A text suitable for the concept is found and projected.
10 Week 10: Layout is determined according to the content of the project. Sketch studies are done.
11 Week 11: The number of typefaces to be used is determined according to the content and layout of the project. Sketch work is done.
12 Week 12: Sketch works are converted to original work.
13 Week 13: The lettering work is evaluated together with its final regulations.
14 Week 14: Calligraphy and Lettering works are evaluated together.

Recomended or Required Reading

The Caligraphers Bible, David Harris
Handstyle Lettering From Caligraphy to Typography
Latin Yazısının Yazım Kuralları ve Gelişen Karakterleri, M. Aykut Özbay
Kaligrafi ve Tipografi El Kitabı, Cari Ferraro, John Stevens
Drawing Type An Introduction to Illustating Letterforms, Alex Fowkes

Planned Learning Activities and Teaching Methods

Seminar on Calligraphy and Writing,
Review and discussion on examples,
Caligraphy and Lettering research on books, magazines, social platforms and personal blogs,
Knowing and using the material,
Repeat exercises,
Practice with calligraphy and writing variations suitable for the project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 PAR PARTICIPATION
3 COM COMMITEE
4 FCG FINAL COURSE GRADE PRJ * 0.70 + PAR * 0.10 + COM * 0.20


Further Notes About Assessment Methods

None

Assessment Criteria

Ability to produce original projects
Ability to select the appropriate environment for the project
Discussion on sketches and ideas
Timing: finish the project on time
Unexpected and striking presentations

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one, or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

Betül USLU ÖZKAN
betulusluozkan@gmail.com
0505 525 14 12

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Case study 14 4 56
Preparations before/after weekly lectures 14 5 70
Project Final Presentation 1 12 12
TOTAL WORKLOAD (hours) 138

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17
LO.155555555555
LO.25555555555
LO.35555555
LO.4555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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