COURSE UNIT TITLE

: FIGURATIVE TYPOGRAPHY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRB 3058 FIGURATIVE TYPOGRAPHY COMPULSORY 2 2 0 6

Offered By

Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic Arts
Illustration and Printmaking

Course Objective

The course aims to enable students to use typography not only for reading but also to transform it into a visual that will match the content. The work to be done in this direction starts with a single letter and gradually becomes more complex. Students are allowed to choose their own methods, materials and presentation.

Learning Outcomes of the Course Unit

1   To be able to merge the knowledge and skills gained with the new method and use it in a creative way in design management
2   To be able to have the software and material knowledge and merge those knowledge associate with correct field
3   To be able to present the projects in an unexpected and a creative way
4   To be able to have access to free expression out of the basic design principles

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Week 1 Introductions Sharing the content and purpose of the course with the students.
2 Week 2 Sharing the content and purpose of the course with the students. Transferring Illustrative Typography to students through examples. Transferring the projects to be done during the semester to the students and determining the scope of the project that the student will work on in the next lesson.
3 Week 3 Finalization of the project topics and scopes with criticism on the examples obtained as a result of the students' research. Giving the project brief and theoretical information about the production.
4 Weeks 4, 5, 6, and 7 Sketch and critique.
5 Weeks 8, 9, 10 Converting the selected sketches into originals
6 11th, 12th, and 13th, Weeks Critique on the originals.
7 Week 14 Presentation of original works

Recomended or Required Reading

Books, theses, and Internet resources (museum pages, online magazines, videos, etc.)
-(Design Brief) Bruce Willen, Nolen Strals-Lettering & Type_ Creating Letters and Designing Typefaces-Princeton Architectural Press (2009)
-Sarah Hyndman-Why Fonts Matter-Random House (2016)
-Lara McCormick, Playing with Type, Rockport, 2013
-Victionary, Handstyle Lettering, FromCalligraphy to Typography, Victionary, 201
-Alex Fowkes, Drawing Type an Introduction to Illustrating Letterforms, Rocport, 2014
-Cees W. De Jong, Alston w. Purvis, Jon Tholenaar, Type: Avisual History of Typefaces and Graphic Styles Volume I, 16281900, Taschen, 2009
-Cees W. De Jong, Alston w. Purvis, Jon Tholenaar, Type: Avisual History of Typefaces and Graphic Styles Volume II, 19011938, Taschen, 2010

Planned Learning Activities and Teaching Methods

Seminars,
Slide presentations,
Discussion over examples,
Exchange of ideas,
Subject development,
Research on subject media compatibility,
Research and discussion on finding striking ideas and preparing an unexpected presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 PAR PARTICIPATION
3 COM COMMITEE
4 FCG FINAL COURSE GRADE PRJ * 0.70 + PAR * 0.10 + COM * 0.20


Further Notes About Assessment Methods

None

Assessment Criteria

Ability to produce original projects
Ability to choose the appropriate media for the project
Discussion over sketches and ideas
Timing: finishign project on time
Unexpected and stunning presentations

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one, or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

Betül USLU ÖZKAN
betulusluozkan@gmail.com
0505 525 14 12

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Case study 14 4 56
Preparations before/after weekly lectures 14 5 70
Project Final Presentation 1 12 12
TOTAL WORKLOAD (hours) 138

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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