COURSE UNIT TITLE

: ADVERTISING PHOTOGRAPHY

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTZ 3046 ADVERTISING PHOTOGRAPHY COMPULSORY 2 2 0 4

Offered By

Photography

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

MURAT KOCAKAPLAN

Offered to

Photography

Course Objective

This course aims to provide undergraduate students in the Department of Photography at the Faculty of Fine Arts with fundamental knowledge and skills in the field of promotional photography. The goal is to equip students with the ability to effectively promote products, services, locations, or individuals, to enhance their visual communication skills,

Learning Outcomes of the Course Unit

1   Gain fundamental knowledge of promotional photography.
2   Apply what they have learned in the classroom to a working environment.
3   Understand concepts related to promotion and advertising.
4   Gain knowledge about the development of promotional photography.
5   Develop and design projects in the field of promotion.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Definition and Scope of Promotional Photography
2 Identifying the Target Audience
3 Product and Service Promotion
4 Product and Service Promotion
5 Venue Promotion
6 Venue Promotion
7 Portrait Photography and People-Centric Promotions
8 Portrait Photography and People-Centric Promotions
9 Digital Editing
10 Digital Editing
11 Creative and Innovative Approaches
12 Practical Applications and Project Work
13 Practical Applications and Project Work
14 Practical Applications and Project Work

Recomended or Required Reading

Books:

Michael Freeman'dan Tanıtım Fotoğrafçılığı: Tam Kılavuz
Book Promotional Photography: The Complete Guide by Michael Freeman

Michael Freeman'dan Fotoğrafçının Gözü: Daha Iyi Fotoğraflar için Kompozisyon ve Tasarım
Book The Photographer's Eye: Composition and Design for Better Pictures by Michael Freeman

Bill Westheimer'dan Reklam Fotoğrafçılığı: Görsel ve Teknik Bir Rehber

Joe McNally'den Ticari Fotoğraf Nasıl Çekilir
Book How to Shoot Commercial Photography by Joe McNally

Ansel Adams'tan Fotoğrafçılık Sanatı: Kişisel Bir Yaklaşım
Book The Art of Photography: A Personal Approach by Ansel Adams

Web Siteleri:

Amerikan Medya Fotoğrafçıları Derneği https://www.asmp.org/
Amerika Profesyonel Fotoğrafçılar https://www.ppa.com/
Amerika Reklam Fotoğrafçıları https://apanational.org/about
Dergiler:

Communication Arts https://www.commarts.com/
PDN (Photo District News) https://potd.pdnonline.com/
American Photo https://www.artscraftsmagazines.com/magazines/american-photo-magazine/

Planned Learning Activities and Teaching Methods

The course will be taught both theoretically and practically.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 COM COMMITTEE
2 FCG FINAL COURSE GRADE COM * 1


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

Class attendance and completion of in-class applications are mandatory.

Contact Details for the Lecturer(s)

murat.kocakaplan@deu.edu.tr
05418930706

Office Hours

Wednesday 13:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 11 2 22
Preparing assignments 1 12 12
Project Assignment 1 12 12
TOTAL WORKLOAD (hours) 102

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.15543
LO.2
LO.355
LO.4543
LO.555