COURSE UNIT TITLE

Offered By

Electronic Trade

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Electronic Trade

Course Objective

Course Objective: This course examines the transformations on marketing that the digital economy dominates in the new economic system.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Main source :
Mehmet Marangoz, Girişimcilik, Beta Yayıncılık, 2012.
Vedat Kahyalar, Yeni Girişimcilik, Erguvan Yayınevi, 2014, Istanbul.
Serkan Ünsal, Dijital Girişimcilik Rehberi, BKM(Bankalararası Kart Merkezi) Yayını, 2012.
Auxiliary source :
. ODTÜ Genç Girişimciler Topluluğu, Girişimcilik Öyküleri, Elma Yayıncılık, 2015.
Şafak Altun, Öncü Girişimciler Türkiye nin Ilkleri, Elma Yayıncılık, 2015.
Vasfi Haftacı, Kobiler ve Girişimcilik, Umuttepe Yayınları, 2015, Kocaeli.
Other course materials:
Journals

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments and Presentation

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm, presentation and final exam and 6 learning outcomes will be measures.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected tp participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Tel: 0 232 3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes