COURSE UNIT TITLE

: E-TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students detailed information about the impacts of Information and Communication Technologies (ICTs) on tourism system and the application of ICTs on the tourism industry.

Learning Outcomes of the Course Unit

1   Have the necessary background knowledge in implications of the ICT revolution for business and strategy in tourism and the dynamic interaction between ICTs and tourism to comprehend the concept of e-tourism.
2   Identify impacts of ICTs on strategic and operational management in the various sectors of the tourism industry to be able to evaluate implications of the ICT revolution and the information society.
3   Recognize the change in the tourism industry brought by the ICT revolution to be able to discuss gaining strategic competitive advantage through ICTs, multdimensional framework for ICTs in tourism, internet implications in tourism, new tourism consumers, and new management and marketing approaches in the tourism industry.
4   Identify the developments in the internet technologies in order to assess evolution of the social media, the concept of social media marketing, implications of the social media in tourism marketing.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The ICTs Revolution and Tourism (History, Developments, and Change)
2 Implications of ICTs for Business and Strategy in Tourism
3 The Concepts of E-Tourism and Smart Tourism
4 ICTs in the Various Sectors of the Tourism Industry 1 (E-Airlines, E-Distribution, E-Hospitality)
5 ICTs in the Various Sectors of the Tourism Industry 2 (E-Tour Operators, E-Travel Agencies, E-Destinations, Transportation, F&B)
6 New Tourism Consumers (Technology and Postmodernism)
7 Social Media and Tourism
8 Strategic Implications of Technology for Tourism Management and Marketing
9 Data Security, Risk Perception, and Privacy Concerns
10 Robots and Artificial Intelligence in Tourism
11 AR and VR in Tourism (Implications of Extended Reality in Tourism)
12 User-Genarated Content
13 Metaverse and Tourism
14 Student Presentations and Discussions

Recomended or Required Reading

1. eTourism / Information Technology for Strategic Tourism Management, Dimitrios Buhalis, Prentice Hall, 2003.
2. Tourism, Technology and Competitve Strategies, Auliana Poon, Cabi Publishing, 1996.
3. Tourism Information Technology, Pauline J. Sheldon, Cabi Publishing, 1997.
4. Information Technology and Tourism, Hannes Werthner and Stefan Klein, Springer, 1999.
5. Information Technology for Travel and Tourism, Gary Inkpen, Longman, 1998.
6. Recent articles on the topics (The articles will be provided at the beginning of the term.)

Planned Learning Activities and Teaching Methods

Lectures, case studies, in-class discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 AS1 1.Assignment
2 AS2 2.Assignment
3 TP TermProject
4 PRS Presentation
5 FCG FINAL COURSE GRADE AS1 * 0.20 + AS2 * 0.20 + TP * 0.40 + PRS * 0.20


Further Notes About Assessment Methods

1. The assignments will cover the topics in the outline and contemporary issues in tourism. Assignments will be prepared individually.
2. Term Project: Each student is responsible for preparing a term project individually.
3. Presentation: All term papers will be presented according to a predetermined calendar.
4. A detailed guideline for term projects and presentations will be provided at the beginning of the term.

Assessment Criteria

Assignment 01 / 02:
Question (Any question related to the content of the lecture)
The terms/concepts asked in the question are not explained or a completely wrong answer is given. - Poor (0%)
The terms/concepts asked in the question are explained poorly or a partly satisfactory answer is given. - Insufficient (20%)
The terms/concepts asked in the question are explained partly. - Fair (40%)
The terms/concepts asked in the question are explained partly without all expected details are given. - Good (60%)
The terms/concepts asked in the question are explained satisfactorily with expected details are given. - Very Good (80%)
The terms/concepts asked in the question are explained completely with all expected details are given. - Excellent (100%)
Term Paper:
Any title of the term paper:
The title is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
The content is developed poorly or least satisfactorily - Insufficient (20%)
The content is somewhat absent and does not entirely fit the context. - Fair (40%)
The content is developed at a minimum acceptable standard and adequately fits the context. - Good (60%)
The content is developed at a mostly satisfactorily standard and fits into the context. - Very good (80%)
The content is developed fully satisfactorily and perfectly fits into the context. - Excellent (100%)
Presentation:
Any item of the presentation graded:
The item is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
The item is developed poorly or least satisfactorily - Insufficient (20%)
The item is somewhat absent and does not entirely fit the context. - Fair (40%)
The item is developed at a minimum acceptable standard and adequately fits the context. - Good (60%)
The item is developed at a mostly satisfactorily standard and fits into the context. - Very good (80%)
The item is developed fully satisfactorily and perfectly fits into the context. - Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 0 0 0
Preparing assignments 2 12 24
Preparing term papers 1 16 16
Preparing presentations 1 3 3
Project Final Presentation 1 1 1
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.35
LO.45