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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LGM 4032 DIGITAL MARKETING ELECTIVE 3 0 0 5

Offered By

Logistics Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR NAZLI GÜLFEM GIDENER ERCAN

Offered to

Logistics Management (English)

Course Objective

Understand the principles of digital marketing and its relevance to social sciences. Develop practical skills in digital marketing tools and strategies. Analyze the impact of digital marketing on society and consumer behavior. Create a digital marketing campaign for a social cause or project.

Learning Outcomes of the Course Unit

1   Learn key concepts and strategies regarding digital marketing 2   develop skills in creating content, analyzing performance using analytics tools, and optimizing campaigns for better engagement 3   understand the ethical and legal aspects of digital marketing while staying updated on emerging trends and technologies.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Week 1 Introduction to Digital Marketing 2 Week 2 Consumer Behavior in the Digital Age 3 Week 3 Consumer Behavior in the Digital Age 4 Week 4 Social Media Marketing 5 Week 5 Paid Advertising and SEM (Search Engine Marketing) 6 Week 6 Introduction to Analytics and Measurement 7 Week 7 Analytics and Reporting 8 Week 8 Email Marketing and Automation 9 Week 9 Influencer Marketing 10 Week 10 Ethical Considerations in Digital Marketing 11 Week 11 Creating a Digital Marketing Campaign 12 Week 12 Creating a Digital Marketing Campaign 13 Week 13 Implementing the Campaign and Feedback 14 Week 14 Presentations and Course Wrap-Up

Recomended or Required Reading

Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick.

Planned Learning Activities and Teaching Methods

Books, articles, visiual tools

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FINS FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FINS * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

attendance is mandatory

Contact Details for the Lecturer(s)

gulfem.gidener@deu.edu.tr

Office Hours

TBA

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Case study 5 3 15 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 2 2 Preparation for final exam 1 2 2 Preparing presentations 14 2 28 Final 1 1 1 Midterm 1 1 1 Project Final Presentation 1 2 2 TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 3 4 4 3 LO.2 3 4 3 3 4 3 3 LO.3 4 4 3 4 3