COURSE UNIT TITLE

: CONTEMPORARY MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
LGM 3027 CONTEMPORARY MARKETING ELECTIVE 3 0 0 5

Offered By

Logistics Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR NAZLI GÜLFEM GIDENER ERCAN

Offered to

Logistics Management (English)

Course Objective

Understand the principles of digital marketing and its relevance to social sciences.
Develop practical skills in digital marketing tools and strategies.
Analyze the impact of digital marketing on society and consumer behavior.
Create a digital marketing campaign for a social cause or project.

Learning Outcomes of the Course Unit

1   Explain marketing and its basic concepts.
2   Describe the concept of marketing.
3   Discuss the development, importance and future of marketing and its applications.
4   Interpret the changing consumer habits in the new period.
5   Explains the new marketing concept and design.
6   Examines the campaign planning and execution process.
7   Analyzes sample campaigns and evaluates their results.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 week 1 Developments in Marketing Approaches in The Historical Process (Classical-Modern and Post-Modern Approaches)
2 week 2 New Marketing Trends Today
3 week 3 Creativity and Innovation in Customer Experience Management
4 week 4 Services Marketing
5 week 5 Niche Marketing, Sustainable/Green Marketing
6 week 6 Value Based Marketing, Event Marketing
7 week 7 B2B marketing
8 week 8 B2B marketing
9 week 9 Relationship Marketing
10 week 10 Experiential Marketing, Neuro Marketing
11 week 11 Radical Marketing / Guerilla Marketing
12 week 12 Viral Marketing
13 week 13 Destination Marketing
14 week 14 Word of Mouth Marketing

Recomended or Required Reading

Journal of Marketing.
Journal of Consumer Research.
Journal Marketing Theory.
Journal of Business Ethics.
Journal of Consumer Culture.
Consumption Markets and Culture.


Kotler Philip

Principles of Marketing, Global Edition
PEARSON EDUCATION LIMITED : 2023 :
https://s2.adlibris.com/images/65801350/principles-of-marketing-global-edition.jpg
ISBN: 9781292449364

Planned Learning Activities and Teaching Methods

books, presentations, visual tools

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FINS FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FINS * 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

Attendance required.

Contact Details for the Lecturer(s)

gulfem.gidener@deu.edu.tr

Office Hours

tba

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Tutorials 5 3 15
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 2 2
Preparation for final exam 1 2 2
Preparing presentations 14 2 28
Final 1 1 1
Midterm 1 1 1
Project Final Presentation 1 2 2
TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.14434
LO.24434
LO.34443334
LO.4444334
LO.54434
LO.643333334
LO.74333334

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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