COURSE UNIT TITLE

Offered By

Department of Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR TUĞCAN GÜLER

Offered to

Graphic
Graphic Arts
Graphic Design
Illustration and Printmaking

Course Objective

This course, logo design, brand positioning and corporate identity design includes topics.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

YDI 1001 - Foreign Language I (English)

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Grafik Tasarım Ne Içindir , Alice Twemlow, Yem Yayın, 2008
Grafik Tasarım Kuramı, Helen Armstrong, Espas Kuram Sanat Yayınları, 2012
Görsel Grafik Tasarım Sözlüğü, Helen Armstrong, Princeton Architectural Press, 2010
www.designobserver.com

Planned Learning Activities and Teaching Methods

The basic elements of visual communication / visual context of the corporate identity logo, correspondence, staff functions, such as vehicles iirdelemek; identity in the field of structural design and develop a creative approach to design.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Projects must be developed in class and with the course instructor.
2. Projects must comply with the given briefs.
3. Projects must be internally consistent.
4. Projects must contain original ideas in their field.
5. Projects must have original visualizations.

Evaluation is conducted at the end of the semester in the form of a portfolio presentation to a jury. Students who are absent are not eligible to participate in the final jury. Students are required to submit a complete presentation file on the date and format announced by the department and to attend the presentation on the announced date. Students who fail to attend the presentation will fail the course. A one-time make-up jury session will be held for students who have the excuses specified in Article 32 of the DEU Associate and Undergraduate Education and Examination Regulation. Students who are absent or fail to submit their presentations on time are not eligible to participate in the make-up jury.

Language of Instruction

Turkish

Course Policies and Rules

The pupils have to execute their home works relying solely on their own skills. Plagiarism and forgery are absolutely forbidden and the ones, who commit these crimes, shall be punished severely according to academic rules and principles. All the projects development processes, the mile stones are overseen by the instructor. If a project s generation story or development process is unknown to the instructor, it will be rejected.

Contact Details for the Lecturer(s)

tugcan.guler@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes