COURSE UNIT TITLE

: SOCIAL PSYCHOLOGY IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 1302 SOCIAL PSYCHOLOGY IN TOURISM COMPULSORY 3 0 0 4

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ŞEHRIBAN KAYA

Offered to

Tourism Management (English)

Course Objective

The course aims to provide first-year students with an understanding of social psychology concepts and their application within the tourism industry. The course explores how human behavior, group dynamics, and social factors influence tourist experiences and the tourism industry.

Learning Outcomes of the Course Unit

1   1. Understand and explain basic concepts of social psychology as it relates to tourism.
2   2. Analyze the role of social influences in shaping tourist behavior and experiences.
3   3. Identify factors affecting tourists' perceptions, attitudes, and decision-making.
4   4. Apply social psychological theories to solve real-world tourism-related problems.
5   5. Evaluate the impact of cultural and societal norms on tourism behavior and tourism management practices.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 1. Introduction to Social Psychology in Tourism Myers - Ch.1; Pearce - Introduction
2 2. Social Influence in Tourism Myers - Ch.6; Pearce - Ch.4
3 3. Attitudes and Tourist Behavior Myers - Ch.5; Pearce -Ch.3
4 4.Perception and Decision-Making in Tourism Reisinger - Ch.2; Pearce - Ch.5
5 5.Group Dynamics in Tourism Myers - Ch.8; Pearce - Ch.6
6 6.Cultural and Social Norms in Tourism Reisinger - Ch.4 & 5
7 7. Social Identity and Tourism Myers - Ch.11; Urry - Ch.2
8 8.Tourism in the Context of Social Psychology Pearce - Ch.7; Urry - Ch.3
9 9.Tourism and the Social Construction of Reality Urry - Ch.4; Reisinger - Ch.6
10 10. The Psychology of Destination Marketing Pearce - Ch.8; Urry - Ch.5
11 11.Social Media and Tourism Behavior Myers - Ch.2 & 13; Pearce - Ch.9
12 12.Case Studies and Real-World Applications I Selected academic articles / Instructor handouts
13 13.Case Studies and Real-World Applications II Selected academic articles / Instructor handouts
14 14.General Review All previous readings

Recomended or Required Reading

1. Myers, D.G. (2012). Social Psychology. McGraw-Hill.
2. Pearce, P.L. (2005). Tourist Behaviour: Themes and Conceptual Schemes. Channel View Publications.
3. Reisinger, Y. (2009). International Tourism: Cultures and Behavior. Butterworth-Heinemann.
4. The Tourist Gaze 3.0 (Published in association with Theory, Culture & Society).

Planned Learning Activities and Teaching Methods

1. Lectures and Discussions: Provide theoretical foundations and facilitate discussions.
2. Case Studies: Analyze real-world examples of social psychological phenomena in tourism.
3. Guest Speakers and Videos: Hear from professionals in tourism and watch relevant content to enhance learning.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 FN Final
3 FCG FINAL COURSE GRADE MT * 0.40 + FN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MT * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Midterm Exam will include multiple-choice and short essay questions focusing on the understanding of basic theories and their application in the context of tourism.
Final Exam will include both conceptual and analytical components, assessing students ability to synthesize and apply course content in real-life tourism scenarios.
All exams are individual, closed-book, and will be conducted in-class unless otherwise stated.

Language of Instruction

English

Course Policies and Rules

1. Attendance: Students should attend all classes and arrive on time. They are also expexted to participate in class discussions.
2.Preparation: Students should come to class prepared, having read the assigned materials and completed the assigned readings. They are also expected to be prepared to participate in class discussions.
3. Exams: Studensts should complete exams on time.
4.Ethical Conduct: Students should conduct themselves in a professional and ethical manner and respect the rights and opinions of their classmates and instructors.
5. Feedback:
6. Time Management
7. Engagement:

Contact Details for the Lecturer(s)

sehriban.kaya@deu.edu.tr

Office Hours

TBA

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 15 15
Preparation for final exam 1 20 20
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 93

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.13334434
LO.24344344
LO.33344343
LO.44343443
LO.54333333

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS