COURSE UNIT TITLE

: RESEARCH METHODS IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 2201 RESEARCH METHODS IN TOURISM COMPULSORY 3 0 0 4

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ILKAY TAŞ GÜRSOY

Offered to

Tourism Management (English)

Course Objective

The aim of this course it provide students an understanding of basic concepts of research methodology. The course also provides knowledge on making scientific research as a problem solving tool.

Learning Outcomes of the Course Unit

1   1. Understand and apply a range of research methods and techniques.
2   2. Differentiate Qualitative Data collection methods
3   3. Differentiate Quantitative Data collection methods
4   4. Understand appropriate techniques used to analyze data.
5   5. Write a research report to address a particular research question.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Research What is research Why is research important in tourism studies Discussion of the role of research in tourism development, tourism policies and management
2 The Nature of Knowledge and the Research Paradigms Epistemology, ontology, positivist vs. interpretivist approaches
3 The Research Process: Defining the Research Problem-The Literature Review
4 Theoretical Framework , Research Questions, Hypothesis
5 Research design
6 Qualitative Data collection methods: Interviews, Focus Groups, Case Studies
7 Qualitative Data collection methods: Participant Observation, Ethnography, Document & Content Analysis
8 Quantitative Data collection methods: Surveys & Questionnaires
9 Quantitative Data collection methods: Experimental & Quasi-Experimental Methods, Secondary Data Analysis
10 Data Collection Techniques Sampling: Random, stratified, systematic (ensures representativeness). Scales of Measurement: Nominal, ordinal, interval, ratio (important for choosing statistical tests). Sampling: Random, stratified, systematic. Scales of Measurement: Nominal, ordinal, interval, ratio (important for choosing statistical tests).
11 Data analysis- The research report How to prepare a report in terms of form and content, sections of the report, reporting the data
12 Presentations
13 Presentations
14 Presentations

Recomended or Required Reading

1. Sekaran U. & Bougie, R. (2019). Research Methods for Business: A Skill Building Approach. John Wiley & Sons. (ISBN: 978-1-119-56124-8)
2. Saunders M., Lewis P., & Thornhill A. (2019). Research Methods for Business Students. Pearson. (ISBN: 978-1-292-20878-7)

Planned Learning Activities and Teaching Methods

1. Lectures: Include various research method related topics.
2. Assignments: Include theoretical and applied analysis of various topics and cases.
3. Project: Include writing a research report about a research question based on data.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 PRS Presentation
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.30 + PRS * 0.30 +FN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.30 + PRS * 0.30 + RST * 0.40


Further Notes About Assessment Methods

Students will present their research report and will take Midterm and Final exams.

Assessment Criteria

Examination: The examination will be used to assess students' ability to understand, explain and interpret what they have learned in the course.

Assignments: Assignments will be used to assess students' ability to understand, explain and interpret topic related to research methods.

Participation and attendance: Participation in class discussions and attendance at lectures can be used to assess students' engagement with the course material and their ability to contribute to class discussions.

Project and presentation: Students are asked to develop a research proposal relevant to tourism and students present their research projects.

Language of Instruction

English

Course Policies and Rules

Students should attend all classes and arrive on time. They are also expected to participate in class discussions and group work activities.
Participants should come to class prepared, having read the assigned materials and completed the assigned readings. They are also expected to be prepared to participate in class discussions and group work activities.
Students should be engaged in the course and actively participate in class discussions and activities.

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday 10.30-12.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparation for final exam 1 10 10
Preparing presentations 1 3 3
Preparation for midterm exam 1 10 10
Project Assignment 1 14 14
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 95

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.1454
LO.2444
LO.3544
LO.4544
LO.545

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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