COURSE UNIT TITLE

: RESEARCH METHODS IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 2201 RESEARCH METHODS IN TOURISM COMPULSORY 3 0 0 4

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management (English)

Course Objective

The aim of this course it provide students an understanding of basic concepts of research methodology. The course also provides knowledge on making scientific research as a problem solving tool.

Learning Outcomes of the Course Unit

1   1. Understand and apply a range of research methods and techniques.
2   2. Define the problem statement, ask the valid research questions, and conduct a literature review on the research topic.
3   3. Design data collection methods and measurement instruments.
4   4. Understand appropriate techniques used to analyze data.
5   5. Write and discuss research proposal to address particular research question.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Research
2 Scientific Approach and Alternative Approaches to Investigation
3 The Research Process: Defining the Research Problem-The Literature Review
4 Theoretical Framework and Hypothesis
5 Research design
6 Data collection methods: Interview and observation
7 Data collection methods: Administering questionnaire
8 Data collection methods: Experimental designs
9 Measurement of Variables
10 Sampling
11 Data analysis
12 Data analysis -The research report
13 Presentations
14 Presentations

Recomended or Required Reading

1. Sekaran U. & Bougie, R. (2019). Research Methods for Business: A Skill Building Approach. John Wiley & Sons. (ISBN: 978-1-119-56124-8)
2. Saunders M., Lewis P., & Thornhill A. (2019). Research Methods for Business Students. Pearson. (ISBN: 978-1-292-20878-7)

Planned Learning Activities and Teaching Methods

1. Lectures: Include various research method related topics.
2. Assignments: Include theoretical and applied analysis of various topics and cases.
3. Project: Include writing a research report about a research question based on data.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 PRS Presentation
4 FCG FINAL COURSE GRADE MT * 0.40 + TP * 0.40 + PRS * 0.20


Further Notes About Assessment Methods

None

Assessment Criteria

Examination: The examination will be used to assess students' ability to understand, explain and interpret what they have learned in the course.

Assignments: Assignments will be used to assess students' ability to understand, explain and interpret topic related to research methods.

Participation and attendance: Participation in class discussions and attendance at lectures can be used to assess students' engagement with the course material and their ability to contribute to class discussions.

Project and presentation: Students are asked to develop a research proposal a specific business topic and present their projects.

Language of Instruction

English

Course Policies and Rules

Students should attend all classes and arrive on time. They are also expected to participate in class discussions and group work activities.
Participants should come to class prepared, having read the assigned materials and completed the assigned readings. They are also expected to be prepared to participate in class discussions and group work activities.
Students should be engaged in the course and actively participate in class discussions and activities.

Contact Details for the Lecturer(s)

ahmet.demirci@deu.edu.tr

Office Hours

Will be announced in the course

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparing assignments 5 5 25
Preparing presentations 1 3 3
Preparation for midterm exam 1 2 2
Project Assignment 1 14 14
Midterm 1 1 1
TOTAL WORKLOAD (hours) 101

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.1454
LO.2444
LO.3544
LO.4544
LO.545

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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