COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR KEVSER YILMAZ

Offered to

BUSINESS ADMINISTRATION (English)

Course Objective

The goal of this course is to provide students with a comprehensive understanding of global business dynamics, including economic systems, competition, and organizational structures while exploring key principles in management, operations, marketing, and accounting. Through real-world analysis, students will develop a solid foundation in strategic management, decision-making, and financial reporting, equipping them to navigate and contribute to the success of organizations in a complex global economy.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Main course book:
-Ebert, R. J. & Griffin, R. W. (2024). Business Essentials, Global Edition, 13th edition, Pearson.
Additional sources:
-Ferrell, O. C., Hirt, G. A., & Ferrell, L. (2020). Business foundations: A changing world. McGraw-Hill.
-Boone, L. E., Kurtz, D. L., & Berston, S. (2019). Contemporary business. John Wiley & Sons.

Planned Learning Activities and Teaching Methods

1. Lecture: The instructor conveys the fundamental principles of effective management of administrative processes interactively. The class discusses topics through case analyses and current examples to reinforce students' conceptual knowledge.
2. Group Discussions: Students will analyze and discuss real-world business cases, applying course concepts to actual companies. Group work will promote collaborative problem-solving, critical thinking, and effective communication.
3. Assignments: Students will complete assignments that involve analyzing real-world business scenarios in areas such as strategy, marketing, operations, and accounting, culminating in written reports and presentations.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Assessment Methods:
Midterm and Final Exams: Students will be evaluated through midterm and final exams containing both classical and multiple-choice questions, which will assess their knowledge of concepts and theories
Assignments: Throughout the semester, groups will be assigned different companies from various sectors. They will prepare projects based on course concepts, analyzing topics such as, management principles, organizational structure, operations and marketing. Each assignment is worth 10 points, and students will submit written reports and make presentations.
Criteria used for the assessments of assignments:
The report worth is 40%. The reports should be handwritten. The assignments that are not presented will not be graded. The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within
the given context. -Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. - Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. - Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. - Excellent
(100%)
The presentation and discussion worth are 60%. The following criteria will be used for the assessment of
presentation and discussion.
Discussion abilities based on given questions/objectives: Discuss the given questions/topics in accordance
with the concepts/theories discussed in-class. (35 points)
Academic writing skills: Correct APA format of citations in paper; correct APA format for bibliography,
complete source information; format of the text: single spaced text, proper headings and margins,
justified text and professional outlook. (5 points)
Presentation skills: Presentations will be evaluated according to the following criteria (60 points):
a. Having a good command of topic (40 points)
b. Being able to attract the attention of audience (20 points)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

kevser.yilmaz@deu.edu.tr

Office Hours

Tuesday

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes