COURSE UNIT TITLE

Offered By

International Trade and Business (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BERNA KIRKULAK ULUDAĞ

Offered to

International Trade and Business (English)

Course Objective

This course introduces the foundations of entrepreneurship with a special focus on innovation and global market dynamics. Students will explore entrepreneurial ecosystems across different cultures, study business modeling using the Canvas framework, and gain insight into international business practices and legal frameworks. A significant portion of the course is devoted to practical workshops, case studies, and team-based projects to foster a hands-on learning experience

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Business Model Generation. Alexander Osterwalder & Yves Pigneur

Other course materials are drawn from a range of reports and journal articles.

Planned Learning Activities and Teaching Methods

Lectures
Discussions
Group Studies
Case Studies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1- As this is an engaging discussion-based course student should actively participate in class activities.
2- The learner will define the concepts of innovation and entrepreneurship giving reference to the main components of entrepreneurship culture.
3- The learner will compare the different entrepreneurship types showing his/her ability to put the knowledge acquired in this field into practical realities of the international business environment

Language of Instruction

English

Course Policies and Rules

Although the course is mainly based on lectures, around 20 % of each session is intended for class discussion, based on the lecture itself and assigned readings. Therefore, students are expected to be prepared for class participation at each session.
Attending at least 70 percent of lectures is mandatory.
Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

guluzar.kurt@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes