Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
		ELECTIVE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Current multi-channel retail strategies among bricks-and-mortar and web-based firms will be analyzed.

Learning Outcomes of the Course Unit

1	To demonstrate an understanding of the crucial and growing role played by retailers in the marketing environment.
2	Recognize retail marketing strategies of the companies with the purpose of understanding the complexities of retailing.
3	Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.
4	Improve oral and written communication skills through class discussions and presentations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Building and sustaining relationships in retailing
2	Retail Institutions
3	Retail Institutions
4	Trade Area Analysis and Site Selection
5	Developing and Implementing Merchandise Plans
6	Trade Area Analysis and Site Selection and Developing and Implementing Merchandise Plans
7	Establishing and Maintaining Retail Image
8	Establishing and Maintaining Retail Image
9	Pricing and Promotion in Retailing
10	Pricing and Promotion in Retailing
11	Consumer Behavior in Retailing
12	Consumer Behavior in Retailing
13	Assıgnment Presentations
14	Assıgnment Presentations

Recomended or Required Reading

Berman, Barry and Evans, Joel R. (2010). Retail Management: A Strategic Approach. New Jersey: Pearson

Planned Learning Activities and Teaching Methods

1. Lecture
2. Group Work
3. Presentations
4. Class Discussions

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	PRS	PRESENTATION
2	FIN	FINAL EXAM
3	FCG	FINAL COURSE GRADE
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)

Further Notes About Assessment Methods

1. Final Exam
Students will be assessed on their knowledge of concepts and theories through a essay-type written exam.
2. Assignments (2 X 25 points)
Students will do an observation in a real marketing environment about topics covered in class and prepare a written report. They are expected to share their observation with their class-mates through oral presentations.

Assessment Criteria

Late submissions of reports will not be graded.

Group homework 1

1) Choose one topic of your interest related to retailing: Make a comprehensive presentation related to the topic you have chosen. Use at least 2 reference books and 10 articles and related internet sites. (40 points).

2) Real-Life Examples: Provide at least 3 real-life examples related to your chosen topic. (30 points).

3) Professional Presentation: During your presentation, it is expected to make a professional presentation (maintain eye contact, do not read, organize slide structure, and have comprehensive knowledge of the subject) (30 points).

Each three aspects will be graded by using the following rubric:

This particular element is absent or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Group homework 2

1) General Information about Retailer: General information and Positioning of the retailer (10 points).
2) Trade Area Analysis and Site Selection: Explain the trade areas and site selection strategies of the retailer (10 points).
3) Merchandise Plans: Explain general Merchandising strategies used by the retailer (10 points).
4) Retail image: Explain the retailer image intended by the retailer and explain how they accomplished that image (20 points).
5) Pricing in retailing: Explain the pricing strategies of the retailer (15 points).
6) Promotion in retailing: Explain the promotion strategies of the retailer (15 points).
7) Building and sustaining relationships: Explain how the retailer intends to build relationships with its customers (10 points).
8) Professional Presentation: During your presentation, it is expected to make a professional presentation (maintain eye contact, do not read, organize slide structure, and have comprehensive knowledge of the subject) (10 points).

Each eight aspects will be graded by using the following rubric:

This particular element is absent or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Students will attend 70% of the course.
2. Students are expected to participate actively in class discussions.
3. Students are expected to attend to classes on time.
4. Students must obey the time limits of their presentation

Contact Details for the Lecturer(s)

burcu.ilter@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)