COURSE UNIT TITLE

: RESEARCH METHODOLOGY II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DBA 6112 RESEARCH METHODOLOGY II ELECTIVE 3 0 0 7

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR AYŞE GÜL BAYRAKTAROĞLU

Offered to

Business Administration (English)

Course Objective

This course is designed as an introduction to qualitative research methods. The course will emphasize the realist case study research strategy for purposes of description, theory building, and theory-testing.

Learning Outcomes of the Course Unit

1   Be familiar with the spectrum of qualitative methods and techniques
2   Understand the elements of case study research design and know its appropriate evaluation criteria
3   Know about and practice using the tools developed to support qualitative research
4   Practice key qualitative research skills including: research design, interviewing, datamanagement, coding, advanced analysis techniques, and writing up qualitative research
5   Evaluate published qualitative studies according to relevant evaluation

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course
2 Introduction: Qualitative versus quantitative research Malhotra CH:5 pp.168-173 Yıldırım ve Şimşek B:2 s:13-28 Berg CH:1
3 Designing qualitative reserach Yıldırım ve Şimşek B:3 s:49-85 Berg CH:2
4 Interviewing Malhotra CH:5 pp.185-188 Yıldırım ve Şimşek B:4 s:91-112 Berg CH:4 Gegez: B.3 ss:58-60 Nakip B:2, s.74-75
5 Focus group interviewing Malhotra CH:5 pp.173-184 Berg CH:5 Gegez: B.3 ss:52-57 Nakip B:2, s.69-73
6 Projective techniques Malhotra CH:5 pp.189-195 Gegez: B.3 ss:61-68 Nakip B:2, s.76-80
7 Projective techniques Malhotra CH:6 pp.230-238 Yıldırım ve Şimşek B:8 s:189-206 Gegez: B.7 ss:151-172 Nakip B:2, s.80-85
8 Case studies Berg CH:10 Yıldırım ve Şimşek B:5 s:124-138
9 Analysis and interpretation of qualitative data Malhotra CH:5 pp.196-197 Yıldırım ve Şimşek B:7 s:155-185 Yıldırım ve Şimşek B:9 s:207-236
10 Documentary and content analysis Berg CH:11 Yıldırım ve Şimşek B:6 s:139-154 Bilgin: Whole Book
11 Article discussion
12 Article discussion

Recomended or Required Reading

Malhotra, N.K. (2010). Marketing Research: An Applied Orientation. 6th ed. Pearson: New Jersey.
Berg, B. (2001), Qualitative Research Methods for the Social Sciences, Pearson, USA
Yıldırım, A. & Şimşek, H. (2003). Sosyal Bilimlerde Nitel Araştırnma Yöntemleri. Seçkin: Ankara.
Gegez, E. (2007). Pazarlama Araştırmaları. 2. Basım. Beta: Istanbul.
Nakip, M. (2003). Pazarlama Araştırmaları: Teknikler ve SPSS Destekli Uygulamalar. Seçkin: Istanbul.
Bilgin, N. (2006). Sosyal Bilimlerde Içerik Analizi: Teknikler ve Örnek Çalışmalar. Siyasal Kitabevi: Ankara.

Planned Learning Activities and Teaching Methods

1. Weekly Lectures
2. Weekly Readings & Assignments
3. Article discussion and presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria



Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action..

Contact Details for the Lecturer(s)

Prof. Dr. Gül Bayraktaroğlu
gul.bayraktar@deu.edu.tr
0 532 344 33 52

Office Hours

Tuesday 13:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 4 48
Preparing assignments 2 30 60
Preparing presentations 2 6 12
Preparation for midterm exam 1 12 12
Midterm 1 2 2
TOTAL WORKLOAD (hours) 170

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7
LO.1555
LO.2555
LO.3555
LO.45555
LO.55555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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