DEGREE PROGRAMMES

: Marketing

General Description

History

Marketing was established within İzmir Vocational School in 1982 and is located in Buca Education Faculty Campus. It offers a period of two years of education after high school. Programme is structured as to provide both formal and evening education. It has quota of 120 students per year (60 for formal education and 60 for evening education). Students are selected among graduates of related vocational schools without any exam and also among the students who took the Transition to Higher Education Examination (YGS) conducted by the Student Selection and Placement Centre (ÖSYM) according to their scores.

Qualification Awarded

Marketing, Associate's Degree

Level of Qualification

Short Cycle (Associate's Degree)

Specific Admission Requirements

Students who graduate from vocational high schools designated for direct entry can enter the program without examination. Graduates from other high schools need to obtain a sufficient YGS 6 score in the National University Entrance Examination (Students Placement Exam, OSS)

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

Transfer Students:
The transfer student candidates from Turkish or foreign universities are subject to the YOK Legislation The transfer, double degree, minor degree and inter institutional credit transfer and to the evaluation conditions determined by Dokuz Eylul University Senate.
The transfer quotas are determined and announced by Turkish Higher Education Council (YOK). The evaluation of the candidates are done by the school evaluation commmisin and approved by the management.

The Graduate Transfers:
The short cycle graduates are given the right to be admitted to the first cycle programs if they comply with the conditions set by the The transfer of Short Cycle Program Graduates to First Cycle Programs Legilation of Turkish Higher Education Council (YOK) .
The universities inform YOK regarding the quotas and YOK announces the quotas and conditions in Graduate Transfer Guide and the placements are managed by YOK due to the results of nationwide graduate transfer exam.

According to the Regulations of Dokuz Eylül University for Graduate Schools, students are not connected to the right for internal transfer, previously taken courses at another graduate programme by another university with a successful grade may be recognized by the related programmes after the letter of the students includes course contents and the transcript, and by the recommendation of the head of the departments and by the decision of the Board of Directors. The courses taken by the outgoing.
Exchange students have the recognition at the school either as compulsory or elective.

Qualification Requirements and Regulations

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 30 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Profile of the Programme

The purpose of the Marketing Program is to train personnel equipped with the theoretical and practical knowledge relating to the sectors needs. In this program, we teach subjects such as product, price, distribution, brand, target market analysis, identification of strategies, marketing research, advertising, internet marketing, international marketing which the contemporary marketing business needs. With the practical training. The marketing program aims to train qualified members for marketing and sales departments of active companies by taking consideration of students' abilities and needs of companies.

Key Learning Outcomes

1   Uses the obtained theoretical knowledge in the field of marketing to understand and interpret public economics, business management and sectors.
2   Creates solutions on analysis and evaluation of environmental variables relevant to their field and connections to relevant disciplines
3   Makes use of information sources and research techniques for the solution of marketing problems
4   Develops the self-confidence, sociability and communication skills necessary for marketing and sales applications as an individual and in a team
5   Develops awareness on consumer behavior and rights
6   Can develop innovative sales techniques by adopting customer-oriented marketing approach
7   Gains the basic knowledge and skills necessary to evaluate and manage the sales organization in an enterprise as well as the related personnel
8   Applies marketing communication techniques to different product groups and changing market conditions
9   Takes part in export and supply chain application processes in the global market
10   Gains a commanding knowledge of the law pertaining to the field
11   Gains the knowledge of computer hardware and software as well as IT-skills at the level required by the field
12   Gains the ability to follow the knowledge and technological developments in the field through the use of a foreign language
13   Becomes conscious of the values related to the field of scientific and professional ethics
14   Gains the ability to write reports and presentation skills related to the field
15   Gains an awareness of the need to follow the new techniques and applications in the field, as well as the need to self-improve

Occupational Profiles of Graduates with Examples

Graduates can work in all related public and private sector enterprises such as marketing, logistics, advertising and public relations agencies.

Access to Further Studies

The graduates of this Program also have the right to continue their education in four-year departments of Business, Business Economics, Marketing, Public Relations, Advertising, Public Relations and Advertising, Public Relations and Publicity, International Business, International Trade, International Trade and Finance, Logistics Management.

Course Structure Diagram with Credits

PERCENTAGES OF COURSES Total Credits (Programmed): 120 Total Credits (Compulsory Courses): 93 Total Credits (Elective Courses): 27 % (Compulsory Courses): 77,5 % (Elective Courses):22,5
T: Theoretical P: Practice L: Laboratory
B: Spring Semester G: Fall Semester H: Full Year
1 .Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
G 1 EKO 4000 ECONOMICS REQUIRED 3 0 0 4
G 2 YDİ 1001 FOREIGN LANGUAGE I (ENGLISH) REQUIRED 2 0 0 2
G 3 TDL 1001 TURKISH LANGUAGE I REQUIRED 2 0 0 2
G 4 PAZ 4105 SOCIAL PSYCHOLOGY REQUIRED 3 0 0 3
G 5 PAZ 4107 MARKETING 1 REQUIRED 4 0 0 5
G 6 HUK 4000 FUNDEMANTAL CONCEPTS OF LAW REQUIRED 2 0 0 3
G 7 ATA 1001 PRINCIPLES OF ATATURK AND HISTORY OF THE TURKISH REVOLUTION I REQUIRED 2 0 0 2
G 8 İŞY 4001 BUSINESS ADMINISTRATION 1 REQUIRED 3 0 0 3
G 9 MAT 4003 MATHEMATICS REQUIRED 3 0 0 3
G 10 PAZ 4103 PREPARATION FOR PROFFESSIONAL LIFE REQUIRED 3 0 0 3
G 0 - ELECTIVE COURSE ELECTIVE - - - 0
TOTAL:   30
 
1 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
NA FOR THIS SEMESTER
 
2. Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 ATA 1002 PRINCIPLES OF ATATURK AND HISTORY OF THE TURKISH REVOLUTION II REQUIRED 2 0 0 2
B 2 İST 4000 STATISTICS REQUIRED 3 0 0 3
B 3 İŞY 4002 BUSINESS ADMINISTRATION 2 REQUIRED 3 0 0 3
B 4 TDL 1002 TURKISH LANGUAGE II REQUIRED 2 0 0 2
B 5 İLT 4000 COMMUNICATION REQUIRED 2 0 0 2
B 6 YDİ 1014 FOREIGN LANGUAGE II (ENGLISH) REQUIRED 2 0 0 2
B 7 PAZ 4110 MARKETING 2 REQUIRED 4 0 0 4
B 0 - ELECTIVE COURSE ELECTIVE - - - 12
TOTAL:   30
 
2 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 PAZ 4102 SALES AREA PLANNING ELECTIVE 2 0 0 4
B 2 PAZ 4108 LAW OF COMMERCE ELECTIVE 3 0 0 4
B 3 PAZ 4104 ENTREPRENEURSHIP ELECTIVE 3 0 0 4
B 4 BİT 4000 INFORMATION AND COMMUNICATION TECHNOLOGY ELECTIVE 2 1 0 4
B 5 MVU 4106 BUSINESS MATHEMATICS ELECTIVE 2 1 0 4
B 6 PAZ 4112 MARKETING ACCOUNTING ELECTIVE 3 1 0 4
B 7 YBS 4000 MANAGEMENT INFORMATION SYSTEMS ELECTIVE 3 0 0 4
 
3 .Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
G 1 PAZ 4227 ADVERTISING REQUIRED 3 0 0 3
G 2 PAZ 4207 CONSUMER BEHAVIOR REQUIRED 3 0 0 3
G 3 PAZ 4211 SUPPLY CHAIN MANAGEMENT REQUIRED 2 0 0 2
G 4 PAZ 4229 BRAND MANAGEMENT REQUIRED 3 0 0 3
G 5 PAZ 4203 SALESFORCE TRAINING REQUIRED 3 1 0 5
G 6 AYT 4000 RESEARCH METHODS AND TECHNIQUES REQUIRED 2 0 0 3
G 7 PAZ 4223 GLOBAL MARKETING REQUIRED 3 0 0 2
G 0 - ELECTIVE COURSE ELECTIVE - - - 9
TOTAL:   30
 
3 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
G 1 PAZ 4213 SALES PROMOTION ELECTIVE 2 0 0 3
G 2 PAZ 4215 SECTORAL MARKETING STUDY ELECTIVE 3 0 0 3
G 3 PAZ 4221 SERVICE MARKETING ELECTIVE 2 0 0 3
G 4 PAZ 4233 INTRODUCTION TO PROFESSIONAL ENGLISH ELECTIVE 2 0 0 3
G 5 PAZ 4231 SPEECH TRAINING AND PERSUASION ELECTIVE 2 0 0 3
G 6 HLK 4000 PUBLIC RELATIONS ELECTIVE 3 0 0 3
G 7 PAZ 4225 PRESENTATION TECHNIQUES ELECTIVE 2 2 0 3
 
4. Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 EDÖ 4002 IBL (INDUSTRIAL BASED LEARNING) (6 WEEKS) SUMMER TRAINING 0 40 0 10
B 2 PAZ 4222 SALES MANAGEMENT REQUIRED 2 2 0 3
B 3 PAZ 4220 DIGITAL MARKETING REQUIRED 1 2 0 2
B 4 PAZ 4204 BUSINESS ENGLISH REQUIRED 2 0 0 2
B 5 PAZ 4214 RETAIL MANAGEMENT REQUIRED 3 0 0 3
B 6 PAZ 4212 LEGAL ASPECTS OF MARKETING REQUIRED 2 0 0 2
B 7 PAZ 4210 CUSTOMER RELATIONS MANAGEMENT REQUIRED 2 0 0 2
B 8 PAZ 4206 MARKETING RESEARCH REQUIRED 1 2 0 2
B 0 - ELECTIVE COURSE ELECTIVE - - - 4
TOTAL:   30
 
4 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 PAZ 4226 CASE STUDIES IN MARKETING ELECTIVE 2 0 0 2
B 2 PAZ 4224 SUSTAINABLE MARKETING ELECTIVE 2 0 0 2
B 3 PAZ 4218 IMPORT TECHNIQUES ELECTIVE 2 0 0 2
B 4 PAZ 4216 MARKETING ETHICS ELECTIVE 2 0 0 2
 

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course are described in the Course Syllabus Form, which is prepared by the lecturers of the course. Issues related to exams and grades are governed by DEU Regulations and By law on Associates and Bachelors Degree Education and Examination and İzmir Vocational School Education and Examination Principles.
http://imyo.deu.edu.tr/mevzuat/2.pdf

Graduation Requirements

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 30 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Programme Director:
Doç.Dr.Serpil ÜNAL KESTANE
serpil.kestane@deu.edu.tr